We sell sponsorship help that ranges from free up to $497. That's a wide spread, and I'd rather tell you straight which one fits you than let you guess and overpay.
So here's the honest breakdown. Same brand, same playbook, very different price tags. Below is exactly who each one is for — and who should skip it.
I'm a race team. I'd rather you buy the right thing once than the wrong thing twice.
Photo by Yan Krukau on Pexels.
First, the only question that matters
Every product we sell trades the same two things against each other: your money and your time.
The cheap end saves you money and costs you time — you do the work, we hand you the tools. The expensive end saves you time and costs you money — we do more of the work for you, or we do it with you on a call.
That's not unique to us. The marketing world has known it forever. Studies on small-business marketing put the "free" DIY route at roughly five hours a week of your time — about $1,500 a month in hours you could've spent selling. "Cheap" is never actually free. You pay in evenings.
So before you pick a price, answer this: do you have more time, or more money? Your answer points you straight to the right tier.
The cheap end saves money and costs time. The expensive end saves time and costs money. Pick the one that matches what you've got more of.
The free tier — start here, always
If you've never pitched a sponsor, you start free. Full stop. I'm not going to take your money before you've proven to yourself you'll actually do the work.
- 25 Email Templates — copy, paste, tweak, send. The exact structure we use to open conversations.
- Local-Business Workbook — for finding your first sponsor in your own zip code.
- Race Day Ready Pack — checklists so your first race weekend doesn't eat you alive.
Who this is for: anyone who hasn't sent a single pitch yet. Send ten emails using the free templates. If you get a reply and freeze on what to do next — that's when you spend a dollar. Not before.
The do-it-yourself tier — the whole system for $67
You've sent some emails. Maybe landed nothing yet, maybe got a "maybe." You don't need a $497 call. You need the system in one place.
- The Get-Funded System ($67) — the complete sponsorship method, start to finish. Who to pitch (the researched target list), how to reach them, the templates and tools, how to price your value, the follow-up, and the get-a-seat piece. It folds everything we used to sell as separate little products into one kit.
Who this is for: the racer who's done guessing and wants the whole system in order. If you can only buy one thing on this entire page, buy The Get-Funded System. It's the spine everything else hangs off of.
One aside: if your real bottleneck isn't money but lap time, that's a different product. The Driver System ($49) is our get-faster kit — the driving side, not the funding side. Don't buy sponsorship help to fix a problem that's actually about speed.
The full program — when you want to go all the way
- The Sponsorship Launch Kit ($197) — our flagship program. The complete, guided path for a racer who wants to build a real, repeatable funding stack, not just fire off a few pitches. It's the deepest do-it-yourself option we make.
Who this is for: the racer treating this like a real project — a full season budget on the line, and the willingness to work a whole program instead of one toolkit.
The done-with-you tier — bring in a human
Here's where we stop handing you tools and start working on your actual situation. This is the "more money than time" end of the spectrum — and it's not for beginners.
- Pitch Teardown ($39) — send us your pitch, we tear it apart and tell you exactly what's killing it. The cheapest way to get real human eyes on your work.
- Sponsorship Proposal Review ($147) — a deeper review of your actual proposal or deck before it goes to a brand that matters.
- The LFR Game Plan Workshop ($297) — we build your funding game plan with you, not just mark it up after the fact.
- 1:1 Strategy Call ($497) — your specific situation, your target brands, a real conversation. For complex or high-stakes pitches where generic advice won't cut it.
Who this is for: racers who already have a pitch and a target, and the deal is big enough that getting it wrong is expensive. Sponsorship pros put it plainly: a consultant's fee is a fraction of the value of a deal done right. But the same people warn that if you don't have a track record or a defined audience yet, there isn't much a consultant can do for you. Translation: don't buy the $497 call until you've done the $67 work.
The honest verdict
Most racers reading this should do exactly two things: start with the free templates, then buy The Get-Funded System for $67. That's it. That covers 90% of you.
The Launch Kit is for the racer who wants the full guided program. The Pitch Teardown, Proposal Review, Game Plan Workshop, and Strategy Call are for racers chasing a specific, sizable deal who want a human in their corner before they swing.
Don't buy up the ladder to feel serious. Buy the tier that matches your actual stage. We made this whole range so the right help exists at the right price — not so you'd spend more than you need to. We're a race team first. We get it.
And if you want to see how the free and paid pieces fit together before you spend anything, our guide to landing local sponsors walks the exact path the free workbook is built for.
So where do you start?
If you've never pitched, grab the free email templates and send ten this week.
If you're done guessing and want the whole system — who to pitch, what to say, and how to close — The Get-Funded System is $67. It's the fastest way to go from "I don't know where to start" to a pitch out the door.
And if the deal's big and you want a human to check your work first, a Pitch Teardown is $39 — the cheapest expert eyes we sell.
Whatever you pick, pick the one that matches what you've got more of: time, or money. Then go send the pitch.
Do you believe?
Sources: Simply Be Found — Done-For-You vs DIY Marketing, Power Sponsorship — How to Hire a Corporate Sponsorship Consultant, The Sponsorship Collective — Should You Hire a Commission-Based Sponsorship Consultant. DIY time-cost and consulting-value figures verified against current published sources; all product prices reflect LFR's actual catalog as of June 2026. No outcomes or customer results are claimed — this is an honest buyer's guide to our own products.
