Privacy Policy

Who We Are

LeadFoot Racing (“LFR,” “we,” “us,” or “our”) is a motorsports company based in Colorado Springs, Colorado. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at lead-footracing.com or interact with our services.

Information We Collect

We collect information you voluntarily provide to us, including:

• Contact information: Name, email address, phone number, and location when you fill out forms on our site.
• Application data: Racing background, goals, date of birth, and parent/guardian information (for minors) submitted through our Kart to Car application form.
• Payment information: When you purchase digital products or merchandise, payment is processed securely through Stripe. We do not store your credit card information on our servers.
• Email subscriptions: Your email address and associated tags when you sign up for our email list.
• Usage data: We use Vercel Analytics and Microsoft Clarity to understand how visitors use our site. This includes page views, session duration, and general interaction patterns. No cookies are used for tracking.

How We Use Your Information

• To respond to your inquiries and messages
• To process Kart to Car program applications
• To deliver purchased digital products
• To send email communications you've opted into (program updates, sponsorship resources, scholarship news)
• To improve our website and services
• To process scholarship and waitlist applications

Third-Party Services

We use the following third-party services:

• Vercel: Website hosting and analytics
• Supabase: Secure database for storing form submissions and application data
• Brevo: Email marketing and communication
• Stripe: Payment processing for digital products
• Microsoft Clarity: Website interaction analytics (no personal data collected)
• Printful: Merchandise fulfillment and shipping

Each of these services has their own privacy policies governing how they handle your data.

Information About Minors

Our Kart to Car program serves drivers as young as 13. When a minor applies to our program, we require parent or guardian contact information and consent before proceeding. We take the protection of minors' information seriously and only collect what is necessary to administer the program.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. You can request deletion of your data at any time by contacting us.

Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Unsubscribe from marketing emails at any time using the link in every email we send
• Opt out of analytics tracking by using your browser's Do Not Track setting

Security

We take reasonable precautions to protect your personal information. All data transmissions are encrypted via HTTPS. Payment processing is handled entirely by Stripe and meets PCI DSS standards. However, no method of transmission over the internet is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at: info@lead-footracing.com

LeadFoot Racing
Colorado Springs, CO