Free download · LFR Local-Business Sponsorship Workbook
How to find your first sponsor within 20 miles of your house
Every sponsorship guide teaches you to pitch national brands first. That's backwards. Eighty percent of first sponsorships come from a body shop, an HVAC company, a chiropractor, or someone's cousin's restaurant. This workbook teaches that game.
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What's in the workbook
Five sections. Real worksheets. Built around the path 80% of grassroots racers actually walk to their first yes.
Strategic Mapping
Your target region, the industries that actually sponsor racers, the events that put you in front of them, and the contacts you already have but haven't used yet.
Anatomy of a Local-Business Pitch
What lands a local sponsor versus what works for a national brand — they're not the same email. The differences nobody teaches.
Prospect & Contact Tracker
Ten starter rows you fill in for your area. Names, decision-makers, the right hook for each one. Your first real prospect list.
Personalized Pitch Planning
A pitch-prep worksheet — duplicate it for every prospect. Stop sending the same email to ten businesses and wondering why nobody replies.
Performance Reflection
Monthly review template. What worked, what didn't, what to change. The thing most racers skip — and the thing that compounds.
Ready for the next 50 sponsors?
Once you've worked the local game, the Race-Ready Sponsor List ($19) gives you 50 real companies actively supporting grassroots racers — the perfect next step after your first local yes.
Do you believe?