For two years, the number one question we got was the same: "How do I actually get a sponsor?"
We kept answering it in DMs, in the paddock, over text. One racer at a time. It never scaled, and a lot of people who needed the answer never got it. So we fixed that.
We just put every piece of our sponsorship help in one place. Free tools and paid playbooks, all at our sponsorship hub. This post is the quick tour — and the honest "here's where you should start" most launch posts won't give you.
Photo by David Kristianto on Unsplash.
The free stuff is actually free
Let's get this out of the way. The free resources are free. No "free with a $97 upsell." No credit card.
You can grab our 25 sponsorship email templates and 37 discovery questions right now at the hub's free section. These are the exact kinds of templates and questions we use ourselves when we reach out to a brand and when we sit down with one. Copy, tweak, send.
Why give that away? Because our whole mission is making racing attainable, and the first wall most racers hit isn't talent. It's not knowing what to even say in the email. We'd rather hand you the words for free and earn your trust than gatekeep the basics.
The first wall most racers hit isn't talent. It's not knowing what to say in the email.
If the free tools are all you ever use, great. We mean that. But if you want to go further, here's the rest of it.
The paid playbooks, ranked by where you are
The paid side exists because some racers want the whole system, not just the starting line. Here's the honest ladder, cheapest first, so you buy the right thing instead of the most expensive thing.
- The Get-Funded System ($67). The complete sponsorship method in one place — who to pitch (a researched target list), how to reach them, the templates, the pricing, the follow-up, and the get-a-seat piece. It folds everything we used to sell as separate little products into one kit. If you only buy one thing, start here.
- The Sponsorship Launch Kit ($197). Our flagship program — the full, guided path for a racer building a real, repeatable funding stack, not just sending a few pitches.
There's a done-with-you side too — a Pitch Teardown ($39), a Proposal Review ($147), the Game Plan Workshop ($297), and a 1:1 Strategy Call ($497) when you want a human on your exact situation — but you don't need to think about those yet. They're there when you're ready, not before.
Why we're charging for some of it (and why that's fair)
We're a real race team. We're also now a small product business, and I'll be straight about why both of those are true.
The free tools cost us nothing to give you, so they're free. The paid playbooks took years of real reps to build — landing partners like Engine Ice and OG Racing, getting told no, figuring out what actually works for a grassroots team with no name recognition. That's the part worth paying for, and pricing it keeps the lights on so we can keep helping racers and funding seats.
Everything is priced to be accessible on purpose. The Get-Funded System is $67 — less than a set of tires, and it folds our whole sponsorship method into one kit. We'd rather have a thousand racers each land their first sponsor than squeeze a few hundred dollars out of a handful.
Where to actually start
Here's my honest recommendation, no upsell games:
- Grab the free templates and questions. Right here. Use them this week.
- If you're done guessing, get The Get-Funded System ($67). It's who to pitch, what to say, and how to close — the whole method in one kit, and the single biggest time-saver we sell.
- When you want a human on it, a Pitch Teardown ($39) or the full program ($197) is there.
That's it. Start free, level up only if you want to.
We call it the Sponsorship Shop, and it all lives at our sponsorship hub — open right now.
If you've been stuck on the "how do I get a sponsor" question, this is the door. Walk through the free side first — and when you want the whole method, who to pitch and how to close, The Get-Funded System is $67.
Sources: SCCA 2026 Road Racing Contingency Programs, Mazda Motorsports Contingency Programs, NASA Contingency Programs. Sponsorship-program details reflect LeadFoot Racing's own offerings and real partner relationships as of June 2026.
Do you believe?
